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Toyota Motor Corporation (NYSE: TM), headquartered in Toyota City, Aichi, Japan, is a global leader in automotive manufacturing. Founded by Kiichiro Toyoda in 1937, Toyota has grown to produce approximately 10 million vehicles annually, positioning itself as one of the world's largest automakers. The company's extensive portfolio includes well-known brands such as Toyota, Lexus, Daihatsu, and Hino trucks. In fiscal 2023, Toyota sold 10.56 million vehicles globally, capturing significant market shares in both Japan and the United States.
Toyota's product lineup spans from traditional gasoline cars to cutting-edge electrified vehicles. The company offers 27 electrified options, including Hybrid Electric Vehicles (HEVs), Plug-In Hybrid Electric Vehicles (PHEVs), Fuel Cell Electric Vehicles (FCEVs), and Battery Electric Vehicles (BEVs). As part of its commitment to innovation, Toyota is also involved in manufacturing homes, boats, and has a financing division to support its sales.
Recent Achievements:
- Toyota Motor North America (TMNA) reported a 21.8% increase in March 2024 U.S. sales, with electrified vehicles making up 36.4% of the total sales volume.
- TMNA's sales for the first quarter of 2024 were up by 20.3%, demonstrating strong market performance.
- Toyota's new investments in its U.S. operations include a $1.4 billion expansion to produce a new three-row battery electric SUV and a $1.3 billion investment in Toyota Kentucky for another BEV model.
Toyota has made strategic investments in various companies, including a 3.3% stake in Denso, 20% in Subaru, and shares in Uber Technologies, Joby Aviation, and others, reflecting its forward-thinking approach to mobility.
Current Projects:
- Toyota's Collaborative Safety Research Center (CSRC) is leading 15 new projects focusing on driver behavior, crash avoidance, and injury mitigation.
- The introduction of the all-new 2024 Tacoma with a hybrid powertrain, the 2024 Land Cruiser, and the 2025 Camry, all featuring hybrid technology.
- The establishment of Toyota’s North American Hydrogen Headquarters in Gardena, California, to advance fuel cell technology and hydrogen infrastructure.
- A partnership with the U.S. Department of Energy’s Argonne National Laboratory to develop a direct recycling process for lithium-ion batteries.
Partnerships and Community Engagement:
Toyota's commitment to community and environmental sustainability is evident through its 'Empact' vision, focusing on equitable EV charging and mobility for all. The company is installing high-power 350kW DC fast chargers in underserved communities in California.
For more information, visit www.ToyotaNewsroom.com.
Battery X Metals announced significant progress in developing eco-friendly lithium-ion battery material recovery technology in partnership with a Global Top 20 University. Their proprietary froth flotation process showed promising results in recovering battery-grade materials from black mass, with initial tests achieving approximately 45% graphite separation. Multi-stage flotation protocols demonstrated more efficient material separation than single-stage methods. The company plans to pursue provisional patents and aims to license this technology to battery recyclers, adopting a low-capex, scalable business model.
Toyota launches a new marketing campaign titled 'A Secret Worth Sharing' for its all-electric bZ4X SUV. The campaign aims to raise awareness that Toyota produces an electric vehicle, featuring multiple creative spots developed through Toyota's Total Toyota (T2) marketing model.
The campaign includes two spots by Intertrend directed by Tarsem, 'Monster' and 'Tears', and two 30-second spots by Saatchi & Saatchi, 'Not Made Up' and 'Gas Station'. The integrated campaign extends across various platforms including influencer programs, CTV, digital content, paid social, and search, with partnerships including TripAdvisor, Netflix, and SiriusXM.
Toyota Motor North America (TMNA) has announced that its racing division, Toyota Racing, will be renamed Toyota Gazoo Racing North America before the 2025 motorsports season. This change aligns with Toyota's global motorsports efforts under the Toyota Gazoo Racing (TGR) banner. TRD, U.S.A. will continue to provide technical and engineering support for Toyota's U.S. motorsports programs.
The transition aims to utilize motorsports to improve production vehicles by pushing machinery to its limits on the track. Toyota's NASCAR Cup Series entries will continue to use the Camry nameplate, while Xfinity Series entries will race in GR Supras. NHRA, Formula DRIFT, and GT4 teams already compete under the TGR banner.
The 2025 racing season will begin at Daytona International Speedway on January 24, 2025, with GR Supras in a GT4 race. The NASCAR season will start with the Cup Series Clash at Bowman Gray Stadium on February 2, 2025, followed by the regular season in Daytona from February 12 to 16, 2025.
Toyota Motor North America and Revel have announced an agreement to provide Toyota and Lexus battery electric vehicle (BEV) customers with complimentary access to Revel's DC fast charging network in New York City for approximately three years through October 14, 2027. Revel operates the largest network of public fast charging stations in NYC, with four high-volume stations open 24/7 offering both NACS and CCS plug types.
Toyota Ventures, Toyota's early-stage venture capital firm, first invested in Revel in 2019. The collaboration aims to support Toyota's goals of increasing widespread adoption of electric vehicles through customer convenience. Revel currently operates 64 fast charging stalls across four stations in Manhattan, Brooklyn, and Queens, with plans to expand to 300 fast charging stalls in NYC within the next year. The company is also developing sites in the Bay Area and has signed its first lease in downtown Los Angeles.
Toyota Motor has announced a $500 million investment in Joby Aviation (NYSE:JOBY), a company developing electric air taxis. This investment will be made in two equal tranches, with the first targeted to close later this year and the second in 2025. The funds will support the certification and commercial production of Joby's electric air taxi.
The investment terms include plans to establish a manufacturing alliance for the first phase of commercialization. This additional investment will bring Toyota's total investment in Joby to $894 million. Joby has been making progress towards commercialization, recently rolling out its third aircraft from its pilot production line and breaking ground on an expanded facility in California.
Toyota's involvement includes sharing knowledge of the Toyota Production System and supplying key powertrain and actuation components for Joby's aircraft production. The collaboration aims to realize the shared vision of air mobility for personal or daily travel.
Toyota Motor North America (TMNA) reported U.S. September sales of 162,595 vehicles, down 20.3% on a volume basis compared to September 2023. Electrified vehicle sales accounted for 48.4% of total sales volume, totaling 78,683 units, up 22.4% on a volume basis. For the third quarter, TMNA sales totaled 542,872 vehicles, down 8.0% on a volume basis. Year-to-date U.S. sales reached 1,729,519 vehicles, up 6.2%. Notably, Lexus achieved its best-ever sales result in its 35-year history through the third quarter. Toyota remains the industry's number one retail brand through the nine-month period. The company offers 30 electrified Toyota and Lexus vehicle options at dealerships, the most among any automaker.
Toyota launches its new marketing campaign, 'Stand Out in Every Sense,' showcasing the 2025 Toyota Crown Family. The campaign highlights the vehicles' bold styling, premium comfort, and elevated connected technology. The all-hybrid Toyota Crown Family offers a combination of power, fuel efficiency, intuitive interior design, and sleek exterior styling.
Saatchi & Saatchi created various spots, including a 30-second CTV spot 'Tango' directed by SMUGGLER's Jaron Albertin. The campaign features the Toyota Crown and Toyota Crown Signia, emphasizing their design and performance in unique settings where the world seems to fade away.
The fully integrated campaign extends across CTV, digital content, digital video, paid social, programmatic, streaming audio, and experiential platforms. Media placements include partnerships with Dotdash meredith, INSIDER, mindbodygreen, iHeartMedia, VOXMedia, TED, OpenTable, and TIME100 Next, among others.
Toyota Motor North America and Toyota Financial Services have announced relief efforts for those affected by Hurricane Helene and other recent natural disasters across the United States. The company is leveraging its annual contributions to The American Red Cross and SBP to support recovery efforts. Additionally, Toyota is matching employee donations to eligible nonprofits.
Toyota Financial Services is offering payment relief options to affected customers, including extensions, lease deferred payments, redirected billing statements, and alternative payment arrangements. Eligible customers in designated disaster areas can contact Toyota Financial Services or Lexus Financial Services to discuss their account options.
Toyota Motor North America has announced 14 team members who will participate in the 2024 Rebelle Rally, the longest competitive off-road navigation rally in the U.S. for women. Toyota has expanded to seven teams, including its first entry in the X-Cross class with a RAV4. The other six teams will compete in the 4x4 class using various Toyota off-road models.
The rally, taking place from October 10 to 19, 2024, covers over 1,500 miles of rugged terrain across California and Nevada deserts. Participants navigate without GPS or internet, using only maps and compasses. This experience supports Toyota's philosophy of continuous improvement, offering professional development opportunities for team members.
Toyota is also the presenting sponsor of the Rebelle Rally's Live Webcast for the third consecutive year, streaming throughout the competition at rebellerally.com/live.
Toyota Motor North America (NYSE: TM) has announced an additional $250,000 donation to Plano ISD to support STEM programming and curriculum. This builds on Toyota's previous $1 million contribution to the Plano ISD Academy High School in 2014. The new funds will support robotics programs, summer STEM programs, and the development of industry-informed curriculum for cybersecurity and engineering.
The donation aims to enhance access to STEM education, particularly for students who traditionally have not had such opportunities. It will also help lay the foundation for new courses at the upcoming Career and Technical Education Center, set to open in Fall 2026. Beyond financial support, Toyota team members volunteer to mentor students and have donated over $3 million through corporate matching and 3,800 volunteer hours to Plano nonprofits since 2017.
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